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What Dewey Do? is a Financial Planning and Wealth Management podcast that introduces listeners to leaders in our community so they can plan for and live their best life! The WDD? Podcast is hosted by CEO/CIO of Great Lakes Wealth, Dewey D. Steffen! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us), and executively produced by Wayne Media Group (https://www.waynemedia.com). Great Lakes Wealth, LLC is a Registered Investment Advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 18 Corporate Woods Blvd., Albany, NY 12211. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies.
Episodes

Thursday Mar 20, 2025
Tariffs are here! What Dewey Do?
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Market fluctuations, supply chain disruptions, and trade wars can shake up investments. But savvy investors don’t panic—they adapt.
In episode #116 of What Dewey Do?, the focus is on tariffs, their market impact, and what investors need to do next.
Tariffs influence everything from manufacturing to tech to consumer prices, creating winners and losers in the market. We cover diversifying portfolios, focusing on domestic growth stocks, and navigating volatility with bonds and safe-haven assets.
The market is shifting, but smart investors stay ahead. Don’t let tariffs catch you off guard—turn uncertainty into opportunity.
Hit play now and learn how to safeguard your investments and capitalize on what’s next in 2025!
Quotes:
- Dewey Steffen: “Safe haven assets like bonds and gold often become more attractive during tariff-related market volatility.”
- Dewey Steffen: “One strategy for mitigating tariff uncertainty is dollar cost averaging. Instead of trying to time the market, buy small amounts of investments consistently over time.”
- Dewey Steffen: “Trade policies can shake up the markets, impact industries, and create volatility. But smart investors know how to evaluate and navigate.”
___________________
➡️ WDD TikTok: https://www.tiktok.com/@whatdeweydopodcast
➡️ WDD Instagram: https://www.instagram.com/whatdeweydopodcast
➡️ WDD Facebook: https://www.facebook.com/whatdeweydo
➡️ GLW YouTube: https://www.youtube.com/@GLWealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 18 Corporate Woods Blvd., Albany, NY 12211. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Feb 26, 2025
Why Pastor Lorenzo Sewell Prayed Over Donald Trump: The Story Behind the Benediction
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Pastor Lorenzo Sewell Shares How To Dream Bigger, Aim Higher
In episode #116, Pastor Lorenzo Sewell takes us inside his remarkable journey as he prepared for the historic Benediction of POTUS DJT's 47th Presidential Inauguration in Capitol rotunda in Washington, D.C.! As a spiritual advisor to Donald Trump, his powerful speech at the inauguration marks a significant moment in faith and leadership. From humble beginnings to standing at the center of the MAGA movement, Lorenzo's story reminds us that with faith and determination, anyone can make an impact on a national stage. Join us for this powerful conversation about faith, leadership, and service! https://youtu.be/EsRKgGcbBj8
Quotes:
- Pastor Lorenzo Sewell: “When President Trump visited our church, it wasn't about politics. We are a praying church, and the Bible instructs us to pray for our leaders, regardless of their affiliation.”
- Pastor Lorenzo Sewell: “ Despite our differences in voting or opinions, we are all called to love one another.”
- Dewey Steffen: “ Justice must be upheld—that’s the priority. Recognizing where we come from helps guide where we're going.”
______________________
Pastor Lorenzo Sewell is a dynamic leader, entrepreneur, and Senior Pastor of 180 Church Detroit. As the CEO of Sewell Strategy LLC and founder of Parents Versus Everybody, he empowers communities through faith, business, and advocacy. With over seven years of pastoral leadership, he brings a profound perspective on faith and politics. His work reflects his commitment to fostering inclusion and strategic growth.
Connect with Pastor Lorenzo Sewell.
Website: https://180church.cc/staff/pastor-zo/
Facebook: https://www.facebook.com/prayingzo/
Instagram: https://www.instagram.com/lorenzosewell/
LinkedIn: https://www.linkedin.com/in/lorenzo-sewell-2a36ba25a/
X: https://x.com/lorenzo_sewell/
______________________
➡️ WDD TikTok: https://www.tiktok.com/@whatdeweydopodcast
➡️ WDD Instagram: https://www.instagram.com/whatdeweydopodcast
➡️ WDD Facebook: https://www.facebook.com/whatdeweydo
➡️ GLW YouTube: https://www.youtube.com/@GLWealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.
#PastorLorenzoSewell #dreambig

Wednesday Feb 12, 2025
The Tax Playbook for the Affluent: Keep More, Grow More
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
In Case You Missed It...
👉 Top 5 Strategies to Build Your Wealth!
https://youtu.be/xpC_ccNN6m0?si=fv_6ytjoxXspBNi0
👉 What NO ONE Tells You About Being a Paid College Athlete…
👉 5 Ways to Invest When Interest Rates Fall!
https://youtu.be/f4ZN3BMYRsk?si=UAMOuQ-8PoMj5pQ_
👉 Top 5 Financial Tips for 2024! (MUST WATCH)
https://youtu.be/3wKkk0W0CEU?si=KC-M0kxH7lqo8uFp
Taxes don’t have to feel like a burden. What if they could become your strategic wealth-building tool?
In episode #114 of What Dewey Do?, I tackle the tax strategies that the wealthy use to grow and protect their money. This episode is packed with insights, from understanding the three types of accounts—taxable, tax-deferred, and tax-free—to leveraging Roth IRAs and maximizing catch-up contributions. I also discuss the benefits of tax-loss harvesting, donor-advised funds, and smart tips for business owners like depreciation and the Augusta Rule.
Don’t wait for tax season to start planning. Tune in now to learn how to minimize your tax burden and maximize your wealth.
Quotes
- Dewey Steffen: “Taxes don’t have to be the enemy, they can be a powerful wealth-building tool.”
- Dewey Steffen: “ Charitable giving is a smart tax strategy. Options include donor-advised funds, charitable trusts, and gifting appreciated assets to avoid capital gains taxes.”
- Dewey Steffen: “ Taxes aren’t just about what you owe, they’re about what you can keep. With the right strategies, you can reduce your tax burden while growing and preserving your wealth. ”
Share this episode with anyone who wants to turn taxes into opportunities for growth, and don’t forget to subscribe for more insights to thrive in 2025! 💬👏
➡️ WDD TikTok: https://www.tiktok.com/@whatdeweydopodcast
➡️ WDD Instagram: https://www.instagram.com/whatdeweydopodcast
➡️ WDD Facebook: https://www.facebook.com/whatdeweydo
➡️ GLW YouTube: https://www.youtube.com/@GLWealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Jan 22, 2025
Playbook 2025: 5 Investments For Success
Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
The new year brings new opportunities to grow your wealth. Are you ready to take control of your financial future and thrive in 2025?
In episode #113 of What Dewey Do?, I break down our Playbook 2025: The Best Investments for Success to navigate the financial landscape this year. From the resurgence of bonds and dividend-paying stocks to the promising potential of private equity, digital assets, and hard assets like gold, this episode covers it all.
Plus, you’ll learn why strategic and tactical planning is the key to staying ahead in an unpredictable market.
Tune in now to discover how these five investments can help you thrive in 2025. Share this episode with friends and family who want to achieve financial freedom.
Quotes
- Dewey Steffen: “Cash remains king, but bonds are making a comeback in 2025.”
- Dewey Steffen: “ In a digitized economy, digital assets—including AI, cybersecurity, virtual reality, and cryptocurrencies—should thrive. ”
- Dewey Steffen: “Gold and other hard assets like real estate and commodities shine as defensive investments for 2025.”
Subscribe, leave a comment, and let us know: What investment strategies are you excited to explore this year? Let’s make 2025 a winning year for your financial goals! 💬👏
➡️ WDD TikTok: https://www.tiktok.com/@whatdeweydopodcast
➡️ WDD Instagram: https://www.instagram.com/whatdeweydopodcast
➡️ WDD Facebook: https://www.facebook.com/whatdeweydo
➡️ GLW YouTube: https://www.youtube.com/@GLWealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Thursday Jan 09, 2025
Is Making Money in our Genes? With One Body Genetics founder Allie Sippala (MBA)
Thursday Jan 09, 2025
Thursday Jan 09, 2025
Get ready to dive into the fascinating world of genetic science and discover its potential to change lives!
In episode #112 of What Dewey Do?, Dewey Steffen sits down with Alexandra Cipolla, founder and CEO of One Body Genetics. Together, they explore the myths, the breakthroughs, and the incredible business opportunities surrounding genetic testing and engineering. Whether you’re curious about personal health, cutting-edge science, or entrepreneurial insights, this episode has something for everyone.
Visit OneBodyGenetics.com to learn more about how genetic testing can change your life. Follow Alexandra Cipolla on Instagram @alliesippala and LinkedIn for updates on the latest in genetic science.
Don’t miss this inspiring conversation about how genetics shapes medicine, empowers individuals, and drives the future of healthcare!
Quotes
- Dewey Steffen: “If you haven't figured out how to set up direct to consumer, you should. That's where people want to invest their money, their time, their capital.”
- Allie Sippala: “It’s important that your genetic testing results are at a lab that’s secure and private and no one has access to your results other than you and your doctor.”
- Allie Sippala: “The strength that you can find when you rely on Holy Spirit or your inner strength around God—you are capable of so much more than you think.”
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes. Let's keep our community thriving and growing! 💬👏
➡️ WDD TikTok: https://www.tiktok.com/@whatdeweydopodcast
➡️ WDD Instagram: https://www.instagram.com/whatdeweydopodcast
➡️ WDD Facebook: https://www.facebook.com/whatdeweydo
➡️ GLW YouTube: https://www.youtube.com/@GLWealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Dec 18, 2024
Happy Holidays 2024: Some Best of What Dewey Do For You! #111
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Get ready to unwrap a festive treat! This holiday season, we’re bringing you a special compilation of standout moments from What Dewey Do Podcast. We’ve gathered the most memorable stories and advice from some incredible guests to keep you inspired and entertained this holiday season.
From Kevin O’Leary’s tips for small business success to the rise of pickleball, Rick Williams’ creative journey through sneakers, and the tough choices college athletes face with NIL deals, this episode is packed with real stories and inspiring ideas to keep you thinking big and moving forward.
Hit play and enjoy these highlights with us. Let these stories spark your inspiration as we head into a brand-new year!
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.
#BusinessSuccess #Pickleball #CollegeSports

Thursday Dec 05, 2024
Thursday Dec 05, 2024
In Case You Missed It... 👉 Top 5 Strategies to Build Your Wealth! • Top 5 Strategies to Build Your Wealth... 👉 What NO ONE Tells You About Being a Paid College Athlete…
• What NO ONE Tells You About Being a P... 👉 5 Ways to Invest When Interest Rates Fall!
• 5 Ways to Invest When Interest Rates ... 👉 Top 5 Financial Tips for 2024! (MUST WATCH)
• Top 5 Financial Tips for 2024! (MUST ... Welcome to Season 5, Episode 7 (S5E7) #110 of the "What Dewey Do?" Podcast! 🎧 In episode #110 of What Dewey Do?, host Dewey D. Steffen sits down with Scott Wetherbee, Vice President and Director of Athletics at Eastern Michigan University, to dive into the world of student-athletes. Together, they discuss the balance between academics and athletics, the big business of NIL in Collegiate Sports , and the unique challenges and opportunities facing student-athletes today. Whether you’re a future student-athlete yourself, an involved parent or grandparent, or just a curious onlooker to the big money of college athletics, this conversation offers valuable insights into what it takes to succeed at the intersection of academics and athletics. Tune in for a deep dive into how Eastern Michigan is shaping the future of student-athletes both on and off the field! Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes. Let's keep our community thriving and growing! 💬👏 ➡️ WDD TikTok:
/ whatdeweydopodcast ➡️ WDD Instagram:
/ whatdeweydopodcast ➡️ WDD Facebook:
/ whatdeweydo ➡️ GLW YouTube:
/ @glwealth Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Nov 20, 2024
How to Unlock Free Money: Sponsors and Scholarships #109 🆓
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
There’s free money for your education– you just have to know how to get it.
Dewey Steffen says that according to recent data, there is actually over $6 billion in scholarships that are awarded in the US– annually! Tune in and get some Dewey wisdom to reduce your educational costs now.
[00:00:01 - 00:02:35] Free Money, Free Education
- A walkthrough of the episode
- Dewey defines what he means by ‘free money’
- Facts on scholarships you have to know
[00:02:36 - 00:04:06] Apply for Scholarships Now
- Where to find scholarships and how to apply
- The importance of planning and networking
- Secrets to successful scholarship applications
[00:04:07 - 00:06:17] The Scholarship Ace
- Ace your scholarship applications in three simple steps
- Why you should consider applying for local scholarships
- Be personal: Learn how to best prepare for that grant
[00:06:18 - 00:09:39] Say Hello to Financial Freedom
- Get your hands on the What Dewey Do Free Guide
- Download the 4 Steps to Financial Freedom Playbook
- Dewey’s Top 5 Tips to Get That Scholarship
Quotes
- “Apply to as many scholarships as possible… no scholarship should be considered too small.” - Dewey Steffen
- “Connect with potential sponsors in your field of interest. Many times scholarships and other opportunities come from these connections. They come from people, not posts on social media.” - Dewey Steffen
Ready to master your college finances? Download our free Student Budget & Investment Guide to learn how to save smarter, build an emergency fund, and start investing for your future. Created by the What Dewey Do? Podcast team, this practical workbook gives you the tools to take control of your money today. Get your copy now!
https://www.whatdeweydopodcast.com/wdd-budget-guide
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes. Let's keep our community thriving and growing! 💬👏
➡️ WDD TikTok: / whatdeweydopodcast
➡️ WDD Instagram: / whatdeweydopodcast
➡️ WDD Facebook: / whatdeweydo
➡️ GLW YouTube: / @glwealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Nov 06, 2024
How to Turn Collegiate Sports Into a Profitable Career #108 💸
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Get ready to learn how to make college sports work for you—financially!
In this episode of What Dewey Do?, Dewey Steffen walks through the game plan for turning collegiate athletic passion into profit. Turn collegiate sports into a profitable career both on and off the field and set yourself up for financial freedom from college and after graduation. Tune in and don’t miss this essential guide for athletes aiming to turn talent into lasting income!
[00:00:01 - 00:04:59] The Power of Turning Passion into Profit
- What’s a Profitable Career in Collegiate Sports?
- The dramatic change of the collegiate landscape
- Five Components to Turn Collegiate Sports into Profit
[00:05:00 - 00:09:59] Take Notes and Be Future Ready
- The NIL Market is growing up to $2.6 Billion by 2026
- Where to Invest First: Begin with Yourself
- Learn more by rewatching our previous episodes! Check out our NIL episodes 95 and 104!
[00:10:00 - 00:13:43] Go From Broke to No Joke
- Get your hands on the What Dewey Do Free Guide
- Learn to Earn: Download the 4 Steps to Financial Freedom Playbook
- A quick recap of today’s episode!
Quotes
- “Obviously, excelling in your sport is crucial, but beyond that, the skills you develop as an athlete, including discipline, teamwork, and leadership are invaluable in any career path you have.” - Dewey Steffen
- “Know the currency of your connections.” - Dewey Steffen
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes. Let's keep our community thriving and growing! 💬👏
➡️ WDD TikTok: / whatdeweydopodcast
➡️ WDD Instagram: / whatdeweydopodcast
➡️ WDD Facebook: / whatdeweydo
➡️ GLW YouTube: / @glwealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.

Wednesday Oct 23, 2024
How to Turn NIL into Big Money #107 🏇
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
Imagine earning big money just by being yourself.
In this episode, Dewey Steffen dives into how college athletes are transforming their name, image, and likeness (NIL) into serious cash. With expert tips on branding, networking, and legal strategies, Dewey shows how to turn NIL opportunities into long-term financial success. Tune in to hear how these athletes are turning their skills into financial gold.
[00:00:01 - 00:01:59] Introduction to NIL Opportunities
- Get to know the concept of NIL deals for college athletes
- College students collectively earned over $800 million from NIL Deals in 2023
- How to turn personal branding into long-term financial opportunities
[00:02:00 - 00:03:59] The X-Factor in NIL Deals
- How Olivia Dunne, Shedeur Sanders, and Mason Graham successfully capitalized on NIL
- Personal branding is crucial—it's not just about talent
- Opening lucrative opportunities beyond athletics
[00:04:00 - 00:06:58] Top 3 NIL Tips
- Create a strong personal brand beyond athletics
- Collaborate with local businesses and alumni for growth
- Secure expert legal guidance for every contract
Quotes
- “Over the last few years, we've seen several athletes successfully leverage NIL deals to earn substantial income.” - Dewey Steffen
- “Business opportunities are built on relationships, so get outside and play nice.” - Dewey Steffen
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes. Let's keep our community thriving and growing! 💬👏
➡️ WDD TikTok: / whatdeweydopodcast
➡️ WDD Instagram: / whatdeweydopodcast
➡️ WDD Facebook: / whatdeweydo
➡️ GLW YouTube: / @glwealth
Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (www.evry.media.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 18 Corporate Woods Blvd., Albany, NY 12211. Purshe Kaplan Sterling Investments and Great Lakes Wealth are not affiliated companies. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security or a depiction of past investments made by Great Lakes Wealth, LLC.